Data Strategy Director

Company: Wunderman Thompson
Location: London
Posted on: April 8, 2021

Job Description:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience. We are 20,000 strong in 90 markets around the world;---our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology. What you'll be doing: You will be an ambassador for data insights informing business decisions across our clients and Wunderman Thompson. You will work with marketing clients and colleagues to develop and deliver data & insight activities centred on CRM targeting, personalisation, measurement and optimisation across multiple digital channels. You should be a self-starter, full of enthusiasm and highly collaborative. You will be joining an award-winning Data and Insights Department, including most previously being named Best Data and Analytics Team at the Data IQ Awards. You will lead the strategic direction for data-driven communications working with a significant account, before expanding to more of our clients, being the 'glue' integrating data and analytics with broader marketing strategy to develop connected data-inspired CRM. Collaboration is key to this role - you'll be working closely with analysts, strategists, account and campaign delivery teams as well as multiple client stakeholders.

• Lead the development of relationships with key client stakeholders and internal WT teams to promote, develop and manage data, insight and analysis deliverables.
• Be the clients' trusted advisor on all things data strategy and make it easy for clients to make business decisions - based on data insight.
• Lead clients by developing data strategies and roadmaps to propel client marketing activities forward.
• Develop the skills and knowledge of colleagues, creating and sustaining a test and learn culture across the team.
• Present frequently to clients and attend client meetings, sometimes at client locations.
• Drive strategy across all channels and touch points moving from direct mail, email and SMS channels to a connected communications plan encompassing digital media including social, mobile and website. In addition:
  • Define frameworks to measure marketing effectiveness, set KPIs, benchmarks, targets and forecast to support business cases.
  • Define and setup reporting and analysis processes and deliverables that meet client objectives.
  • Measure, evaluate and optimise marketing activity using best practice testing methodologies where necessary.
  • Develop campaign targeting plans and briefs to internal or 3rd party campaign delivery teams.
  • Data discovery and analysis projects to unify consumer data and develop insights to inform strategy and drive targeting Who you are:
    • Strategic thinker with strong knowledge of CRM and digital marketing.
    • Significant experience in a data function, preferably within an agency environment or similar with transferable experience.
    • Demonstrable success at leading clients and teams
    • Excellent communication, organisation, proposal writing and presentation skills.
    • Able to explain the details of data and analytics in a non-technical way to people outside the discipline.
    • High level numeracy and analysis skills. This is not a hands-on role but use / awareness of any of the following would be advantageous:
      • Campaign Management tools (e.g. Adobe Campaign)
      • Data Management Platforms (e.g. Krux, Adobe Audience Manager) What we can offer you: We don't settle for people who can just do the job, we look for people that go beyond that and always push our thinking to be better than yesterday. We believe that this is what makes our agency a great place to be - a space where you're never far away from the best minds to learn from. We want you to be comfortable and proud every day of the week and have created an open and inclusive environment where you can bring your whole self to work. We don't want you to just fit into our culture, we want your uniqueness and diversity of background to add to it and make this an agency where we all have a real sense of belonging and purpose. We are a community.-- Our focus is on keeping teams connected and engaged whether we're in the office or working from home, putting people's wellbeing first, ensuring every person has access to our learning and development programme and building an inclusive workplace. We have a weekly 'Staying Connected Calendar' which is full to the brim of training you can get involved in, inspiration sessions hosted by external partners to check out and wellbeing classes and tips and tricks to look after your mind, body and soul. From yoga, Pilates, HIIT, hypnotherapy, a Strava cycling group, 1:1 resilience sessions and trained mental health first aiders. To name a few. Within our office we have a dedicated wellness studio and this year we built a brand new learning lab. Here we host weekly lunchtime lessons that supports iLearn, our learning & development portal home to 100s of sessions for you to access. We're also committed to building an inclusive, equitable and diverse workforce driven by our Inclusion Council and Employee Resource Groups; Roots, Green, Unite, Women @ WT, Families Network and culture club. Your career development is important to us. Thrive will provide you with the framework and support needed to reach your career aspirations. There really is no shortage of opportunities here for the right person that is prepared to roll their sleeves up, get involved and collaborate with those around them to deliver the best work for our clients and our agency. At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve. We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.-- When you click the "Submit Application" button above, this will send all the information you have added above to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Privacy Policy . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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