Social Media Specialist
Company: Umarex USA
Location: Fort Smith
Posted on: January 23, 2023
Job Description:
Candidate must be a professional, talented and growth-minded
individual. This position will be responsible for creating original
written content, managing posts and responding to our social media
followers while managing all of our different brand's images in a
cohesive way to achieve marketing goals.DUTIES AND
RESPONSIBILITIES:
Develop and execute daily
communication between our company, sub-brands and their audiences
while maintaining unique brand voices.Design and implement social
media strategies to align with business goals, set key objectives,
and report on KPIs and overall ROI.Engage with consumers and
consumer content across various social media platforms.Monitor and
respond to brand feedback.Grow and coordinate a brand ambassador
program.Produce or acquire graphics and content for social
media.Provide on-site support for trade shows and consumer
shows.Develop exceptional product knowledge of all lines.Complete
special projects and other duties as needed to assist the marketing
department.Ability to maximize engagement whenever it happens by
utilizing time wisely.QUALIFICATIONS AND SKILL SETS:
Bachelor's degree in Writing,
Marketing, Communications, or related fields. Equivalent
combination of education and experience will also be
considered.Familiarity with video editing software such as Adobe
Premiere Pro or similar.Familiarity with photo manipulation
software such as Lightroom, Photoshop, or similar.Ability to create
compelling marketing content.Experience managing social
mediaUnderstand targeted audiences and trends by using social media
analytics to keep track of reach and engagement.Excellent
communication skills and ability to work effectively both alone and
in a diverse team environment.Must possess the ability to manage
multiple projects, establish workload priorities and utilize
efficient time management practices with limited
supervision.Excellent computer skills including proficiency in
Microsoft Office applications including Excel, Word, and
PowerPoint. Ability to learn new software systems as needed.Ability
to edit HTML.Neutral personal social media presence.These skills
are not required but can be beneficial for this position.
Experience with content management
systems such as SproutSocial..Knowledge and hands-on experience
with firearms, airguns and/or airsoft.Script writing experience for
TV or broadcast media.WORK ENVIRONMENT:
This position operates in a clerical,
office setting. This job routinely uses standard office equipment
such as computers, phones, photocopiers, digital cameras, and
scanners.Requires know-how in the handling of outdoor shooting
sports goods.Requires content development time outside of the
office in the outdoors.PHYSICAL DEMANDS:The physical demands
described here are representative of those that must be met by an
employee to successfully perform the essential functions of this
position. This is largely a sedentary role; however, some standing,
packing, moving, and carrying heavy weight/products is required.
This would require the ability to lift product cases; bend or stand
for an undetermined amount of time. The employee is frequently
required to sit for long periods of time. It is required that the
employee always maintain mental clarity.TRAVEL:
This position may require travel for
trade shows from time to time.
Keywords: Umarex USA, Fort Smith , Social Media Specialist, Advertising , Fort Smith, Arkansas
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