Digital Marketing & Events Coordinator
Company: Boston Medical Center
Location: Fort Smith
Posted on: June 25, 2022
Job Description:
POSITION SUMMARY: Cornerstone Health Solutions (CHS) is a
fast-growing, health system-based service provider. We help other
health systems build, develop, and operate their own specialty
pharmacy program aimed at providing exceptional patient care and
outcomes while delivering significant financial results. Our
partnership model assists with all aspects of specialty pharmacy
program development (including embedding pharmacy resources
directly within clinics), leveraging our deep expertise acquired
from directly operating within an academic health system and health
plan. CHS is seeking a proven Digital Marketing & Event
Coordinator.The Digital Marketing & Event Coordinator will
participate as a member of the Client Development and Marketing
team, planning and executing digital campaigns, measuring the
performance and analytics of digital campaigns and coordinating
event planning and execution. This position must utilize skills
including team-based interaction, project management, goal setting
and administrative support. The Digital Marketing & Event
Coordinator must have the ability to work under pressure,
demonstrate active listening and exhibit organizational skills.
This is a demanding and diverse role that includes a mix of
administrative tasks, project coordination and creative work.This
person will assist in the generation of specialty pharmacy sales
leads through digital campaign marketing, innovate to strengthen
CHS' market and brand awareness and serve as the main point of
contact for our industry, client and internal events. ESSENTIAL
RESPONSIBILITIES / DUTIES:
- Create and manage project plans and campaigns for various
digital marketing and event activities
- Build strategies to publish display, social media, SEO and web
advertisements and build schedules for each digital campaign
- Coordinate events and meetings by identifying, assembling, and
organizing requirements, establishing contacts, developing
schedules and assignments, and managing mailing lists to ensure
event success
- Manage the events budget and calendar for CHS including any
industry, client or internal events
- Responsible for overseeing and managing the events budget on an
individual event basis and annually
- Provide administrative support to each member of the marketing
and event teams as needed
- Maintain email lists for internal and external
communications
- Establish and maintain relationships with vendors and
venues
- Collect and track recommended improvements for CHS events and
execute in accordance with Client Development and Marketing
leadership
- Provide support in social media monitoring process as
needed
- Assist in creating and collating marketing materials as
needed
- Maintain files and graphics for event related projects
- Accomplish organization goals by accepting ownership for
completion of new and different requests
- Actively promote CHS events and presence
- Create and communicate CHS playbook for each event
- Identify and manage inventory of promotional merchandise
(The above statements in this job description are intended to
depict the general nature and level of work assigned to the
employee(s) in this job. The above is not intended to represent an
exhaustive list of accountable duties and responsibilities
required). JOB REQUIREMENTS EDUCATION:
- Bachelor's degree required in marketing or a related field
CERTIFICATES, LICENSES, REGISTRATIONS REQUIRED :
- Certificates in fields related to digital marketing and website
development/optimization are helpful. Google certification is a
plus. Extensive knowledge of the predominant digital marketing
platforms is critical. A good grasp of marketing automation and
lead software is also beneficial. EXPERIENCE:
- Minimum of 3-5 years of digital marketing and event
coordination required. Marketing or sales experience related to
specialty pharmacy or healthcare preferred. KNOWLEDGE AND
SKILLS:
- Creative and innovative thinker
- Professional business presence and acumen
- Self-starter, high level of initiative, proven proactive
thinker
- Commitment to customer service (internal and external)
- Highly detail oriented with superb organizational skills
- Strong ability to multi-task with results-oriented mindset
- Outstanding communication skills, both written and verbal
- Well-versed in the use of social media as a marketing tool
- Understands website metrics and best practices
- Experience with search engine optimization, lead generation,
and email marketing
- Managing events and addressing potential problems that may
arise
- Planning for potential scenarios that could impact the
integrity of the event
- Maintaining a working knowledge of the complex needs of a wide
variety of events
- Able to work with colleagues at all levels to develop digital
marketing goals and analyze and evaluate results
- Calm individual who can operate and thrive under pressure with
deadlines
- High level of proficiency in Microsoft Office Suite
applications including Word, Excel, Outlook
- Basic knowledge in graphics arts software (Adobe, Wordpress)
and HTML for website applications or willingness to learn
- Experience using Salesforce
- 20% travel required to attend all CHS events (including
meetings and conferences across the US)
Keywords: Boston Medical Center, Fort Smith , Digital Marketing & Events Coordinator, Advertising , Fort Smith, Arkansas
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