Digital Marketing Executive

Company: Unispace
Location: London
Posted on: February 24, 2021

Job Description:

Corporate Services - Marketing & Communications / Unispace is a global design firm - we work with our clients to produce workspaces that engage, empower and inspire people to do their best, most satisfying work. We're a talented and committed team who work closely together to deliver world-class design for our clients. Our people are at the heart of everything we do: we're one global team with a fearless sense of possibility and the freedom to challenge convention. Our culture is open, collaborative and built on talent and experience across the globe. Role Title: Digital Marketing Executive Location: London Reporting to: Marketing Manager Why you're here To develop, implement and maintain B2B digital marketing, automation, and advertising campaigns. We're looking for a proactive member of the team to support the Marketing Manager in generating MQLs and prospects. You'll have a drive to produce compelling marketing campaigns and optimism when learning from reports. You'll be wearing many hats and working on various campaigns, so every day will be ever-changing and exciting. What you'll deliver There's rarely a "no" at Unispace. We strive to try new things and expand our learning into new channels, strategies and methods to attract leads and convert them through the funnel. Because of this, you'll be working on a variety of campaigns including ABM, social media, SEM, SEO, PPC, email automation, drip feed campaigns and much more. What you're responsible for --- Producing and supporting the Marketing Manager to create compelling B2B campaigns that generate leads/MQLs across EMEA --- Campaign and conversion reporting against key targets --- Managing the end-to-end digital funnel, from initial touchpoint through to pipeline, including regular campaign effectiveness reporting --- Optimising campaign automation and reporting in Marketo and Salesforce --- Effectively distributing marketing content at each touchpoint of the customer journey --- Assembling drip campaigns and ABM for identified customer personas --- Implementing social listening strategies to support content and digital lead generation initiatives --- Leading/managing B2B-focused paid search campaigns across LinkedIn and SEM --- Contributing to the development of organic and sponsored social media content --- Preparing content for campaigns, reports and presentations using data from Salesforce and Marketo --- Contributing to internal knowledge sharing with the global marketing and communications team How we'll measure it --- Supporting the Marketing Manager to effectively produce successful marketing campaigns, consistent with the Unispace brand, driving MQLs --- Quantity and quality of marketing generated prospects and opportunities achieved within allocated budgets --- Contribution to an environment where traditional ways of doing things are continuously challenged to drive innovation --- Production of high-quality reports and sharing trends, patterns and optimised campaigns Technical knowledge, skills and experience --- Bachelor's degree or equivalent experience --- 3+ years' experience in a B2B Digital Marketing-based role --- Proficient in Marketo and Salesforce --- Demonstrated strong writing skills with an eye for graphic design --- Awareness of marketing and communications principles --- Proficient in Marketo and Salesforce --- Demonstrated paid search experience (LinkedIn preferred) --- Demonstrated ABM and e-nurture campaign experience --- Knowledge of Adobe Creative Suite e.g. InDesign, Photoshop (preferred, but not essential)

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