Digital Marketing Executive
Company: Unispace
Location: London
Posted on: February 24, 2021
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Job Description:
Corporate Services - Marketing & Communications / Unispace is a
global design firm - we work with our clients to produce workspaces
that engage, empower and inspire people to do their best, most
satisfying work. We're a talented and committed team who work
closely together to deliver world-class design for our clients. Our
people are at the heart of everything we do: we're one global team
with a fearless sense of possibility and the freedom to challenge
convention. Our culture is open, collaborative and built on talent
and experience across the globe. Role Title: Digital Marketing
Executive Location: London Reporting to: Marketing Manager Why
you're here To develop, implement and maintain B2B digital
marketing, automation, and advertising campaigns. We're looking for
a proactive member of the team to support the Marketing Manager in
generating MQLs and prospects. You'll have a drive to produce
compelling marketing campaigns and optimism when learning from
reports. You'll be wearing many hats and working on various
campaigns, so every day will be ever-changing and exciting. What
you'll deliver There's rarely a "no" at Unispace. We strive to try
new things and expand our learning into new channels, strategies
and methods to attract leads and convert them through the funnel.
Because of this, you'll be working on a variety of campaigns
including ABM, social media, SEM, SEO, PPC, email automation, drip
feed campaigns and much more. What you're responsible for ---
Producing and supporting the Marketing Manager to create compelling
B2B campaigns that generate leads/MQLs across EMEA --- Campaign and
conversion reporting against key targets --- Managing the
end-to-end digital funnel, from initial touchpoint through to
pipeline, including regular campaign effectiveness reporting ---
Optimising campaign automation and reporting in Marketo and
Salesforce --- Effectively distributing marketing content at each
touchpoint of the customer journey --- Assembling drip campaigns
and ABM for identified customer personas --- Implementing social
listening strategies to support content and digital lead generation
initiatives --- Leading/managing B2B-focused paid search campaigns
across LinkedIn and SEM --- Contributing to the development of
organic and sponsored social media content --- Preparing content
for campaigns, reports and presentations using data from Salesforce
and Marketo --- Contributing to internal knowledge sharing with the
global marketing and communications team How we'll measure it ---
Supporting the Marketing Manager to effectively produce successful
marketing campaigns, consistent with the Unispace brand, driving
MQLs --- Quantity and quality of marketing generated prospects and
opportunities achieved within allocated budgets --- Contribution to
an environment where traditional ways of doing things are
continuously challenged to drive innovation --- Production of
high-quality reports and sharing trends, patterns and optimised
campaigns Technical knowledge, skills and experience --- Bachelor's
degree or equivalent experience --- 3+ years' experience in a B2B
Digital Marketing-based role --- Proficient in Marketo and
Salesforce --- Demonstrated strong writing skills with an eye for
graphic design --- Awareness of marketing and communications
principles --- Proficient in Marketo and Salesforce ---
Demonstrated paid search experience (LinkedIn preferred) ---
Demonstrated ABM and e-nurture campaign experience --- Knowledge of
Adobe Creative Suite e.g. InDesign, Photoshop (preferred, but not
essential)
Keywords: Unispace, Fort Smith , Digital Marketing Executive, Advertising , London, Arkansas
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